Custom Websites
- ✓ U.S. Based Team
Website Feature & Functionality Capabilities
Current Website Not Performing & Driving the Results You Need?
How It Works: Custom Website Process
Discovery
We kick things off with a discovery call to understand your current pain points and what you’re aiming to solve with your new website project. Whether it’s your first custom site, or a redesign, we get up to speed on what your goals are to drive the project forward.
Strategy
Once we know your overall goals, it’s time to put pen to paper to map out a pathway to success for your website project. Here we outline the primary goals and KPIs that will lead the content & design phases to align with your brand goals.
Content Planning
With strategy in place, we get to work with you to map out the structure of your key messaging & website content across the site. Whether it’s a brochure site or an advanced platform with numerous types of content, we get a clear structure to group and organize it in a way that makes future growth painless.
Wireframing
Once content architecture is mapped out, it’s time to draw up the “blueprints” for how the key components of your new website will be layed out. We’re not aiming for perfect pixels here, but rather getting a high-level view of how banners, page sections, menus and other items will flow on the page.
Visual Design
With wireframing complete, now it’s time to get into the beautiful visuals that show-off your brand. Here we’re working through design comps that put everything together from the previous steps, showing you how the new website will look as we get ready to move into development.
Development
With the previous phases completed, we’re diving into the into the technical side of things to bring it all to life in the browser. Setting up the backend content management system (usually WordPress), creating workflows for managing your specific content types, and integrating all the technology & tools needed for your specific goals.
QA & Testing
We’re testing things during development, leading into final quality assurance testing to get your new website ready to go live for the world. Ensuring your website performs flawlessly across all devices and scrensizes, loads fast, and processes data properly to drive your business.
Site Launch
The day is here, time to set your new website live! We’ve gone through our final QA & pre-launch process to ensure your launch day is a success to push your goals forward. We carefully plan the best day & time to minimize any impact and ensure a painless experience for you.
Maintenance & Support
Once you’ve invested the time and effort to build this great new website, you don’t want to just leave it parked there without proper care. For new websites we roll into a monthly maintenance, support and management plan to continuously keep your site performing flawlessly, and updated with your latest company news & content.
Why Trust Us for your Custom Website Project?
Hear What Our Clients Say
"He is always responsive, reliable, and a true pleasure to work with."
“I can’t recommend EZ Smith and 397 Digital highly enough. EZ’s professionalism, expertise, and positive demeanor are evident in everything he does. I appreciate his commitment to efficiency on the WordPress platform and not over-engineering solutions. He is always responsive, reliable, and a true pleasure to work with. If you are looking for a solid partner for your web development needs – you have found him.”

"The communication was precise and regular during the process."
The entire process with 397 Digital was flawless. They led us through a comprehensive interview to best understand our business and helped to understand our customer journey. The communication was precise and regular during the process. We identified a key color palette for the company and then went over images for the site together. The final product was astonishing. In technology a year is an eternity. 397 Digital brought us out of the stone ages and into the future with a clean, easy to use and customer friendly site that converts. Thx guys.